Built by Richard Vaughn, CPCU, ARM, AIS — 35 years in commercial lines P&C, workers' comp TPA founder, and independent insurance consultant.

Insurance / Broker RFP Template + Scoring Sheet

Run a broker selection or program marketing the way larger organizations do. The Word RFP gives bidders the exposure data and asks the questions that reveal real differences; the Excel scoring sheet turns responses into a defensible decision.

Word + Excel Coming soon

Who it is for

Risk managers, finance directors, school districts and municipalities, nonprofits, and boards that must document a competitive process.

What is inside

  • RFP document with sections for scope, exposure summary, current program, services expected, compensation and disclosure, staffing, references, and timeline
  • Questions on claims advocacy, loss control, and carrier access
  • Excel scoring sheet with weighted criteria and reviewer columns
  • Market assignment letter language to prevent blocked markets
  • Notes on broker compensation and contingent commissions
AI prompt pack: fill this template with ChatGPT or Claude

Paste the prompt below into ChatGPT or Claude together with your own documents (declarations pages, certificates, P&L, contracts). It is written to return results in this template's column order.

You are a risk management consultant. Here is a description of my organization and its insurance program: [paste]. Draft the exposure summary and the services-expected sections of my Insurance RFP Template, then propose the weighting I should use on the scoring sheet given my priorities.

Check anything an AI tool returns against the source document before you rely on it. The prompt is a starting point, not a substitute for reading the policy.

Questions

Should I run a broker RFP or market the account myself?

A broker RFP selects an advisor; marketing the account selects a carrier. Doing both at once confuses carriers and can block markets. The RFP includes language to assign markets so each broker approaches different carriers.

How long does a broker RFP take?

Allow 60 to 90 days from issuing the RFP to a decision, and finish at least 90 days before renewal so the winning broker has time to market the program.

What should I ask about compensation?

Commission rates, any contingent or supplemental commission, fees, and whether the broker will disclose carrier compensation in writing each year. The RFP asks for it and the scoring sheet weights transparency.

Can a nonprofit or school district use this?

Yes; the structure is modeled on public-entity procurement. Add your organization's required procurement clauses in the section provided.

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